Pre-Conference Education

Coffee 101: The Elements of Coffee

Date: Tuesday, April 18, 10am — 2:30pm
Price: $395 member, $545 non-member

Led by Mike Tompkins

Immerse yourself in THE coffee education experience of the year. This fast paced, intense, four-hour session delivers the perfect blend of coffee fundamentals and brewing techniques. Participants explore the diverse characteristics of coffee and engage in a series of tasting exercises to appreciate the full sensory aspects of a great cup of coffee. Topics include coffee farming, production, manufacturing and brewing as well as an overview of different brewing technologies. This is the quintessential program for coffee sales and marketing professionals, as well as those responsible for the development and production of any coffee products or equipment. By attending this session at OneShow, you will meet the prerequisites to attain NAMA’s Certified Coffee Specialist designation.

Lunch will be provided.

Register for the course during the show registration process. Already registered? You can login to your registration to add the course.


Mike Tompkins

Mike Tompkins
President, Coffee Products Associates

Named NAMA 2002 OCS Allied Member of the year, Mike Tompkins consults with executives and employees of coffee services, bottled and POU water companies, vending services and retail operations in the US and Canada to execute coffee marketing strategies by owning coffee expertise from bean to cup. For over 10 years in his development of the QCCP, Mike has helped focus the attention of coffee service and retail operators on the art and science of brewing coffee. A former teacher, Mike also assists the Specialty Coffee Association of America to develop and conduct courses on coffee brewing and brewing equipment.


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About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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