Pre-Conference Education

Mastering Micro Markets

Date: Tuesday, April 18, 10am — 5pm
Price: $245 member, $395 non-member

NAMA Micro Market Professional LogoSpend a day absorbing everything you need to know about getting into micro markets and making your venture successful. A full roster of industry experts will cover market profitability, merchandising and warehousing along with the analytics and digital media strategies you need to master micro markets!

Agenda topics: Market Profitability: What works, What Doesn’t, Promotional Merchandising and Effective Marketing, Integrating Warehousing and Location Based Operations, Digital Media and Social Marketing for Sales Enhancement, Analyzing Purchasing Data to Increase Profitability.

Delve into micro markets on your own schedule with NAMA’s comprehensive Micro Markets Manual. This wide-ranging text provides you with a full picture of this emerging retail channel while pinpointing exactly what you need to do to get started, gain traction, and further your success. All course registrants can purchase the manual for just $75. A $120 savings.

Earn your Micro Market Professional Certificate immediately following this course. The 50 question exam, based on the course content and MM Manual, will be offered the same day. Click here to register for the exam. Special savings will be provided by MM Suppliers to all newly designated Micro Market Professionals.

Lunch will be provided.

Register for the course during the show registration process. Already registered? You can login to your registration to add the course.


Mike Kasavana

Dr. Michael Kasavana

Endowed Professor Emeritus, NAMA

Michael L. Kasavana, Ph.D., is the NAMA Endowed Professor Emeritus who holds CHTP (Certified Hospitality Technology Professional) and NCE5 (NAMA Certified Executive) certification. In 2011, Dr. Kasavana was honored as NAMA’s Industry Person of the Year. He continues research into the current and near future developments of electronic commerce, self-service applications, property management systems, and transaction processing technology. He has also created a series of instructional materials and software products. Dr. Kasavana is engaged in innovative and creative solutions for both attended and unattended points of sale for various aspects of the hospitality industry including online and offline, cash and cashless, contact and contactless, physical and virtual data exchange, location-based services, and interchange and merchant fee based digital media. He has conducted extensive research on the impact of technology on hospitality industry productivity, profitability, and competitive advantage and is credited with coining the phrases “V-Commerce”, “V-Engineering”, “Menu Engineering”, and “Auto-Coursing”.


Jim Brinton, Avanti Markets
Jen Tonio, 365 Retail Markets
Aaron Speagle, Breakroom Provisions
Patrick McMullan, Three Square Market
Mike Lawlor, USAT

About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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