Jeff Deitchler has been the General Manager of PrairieFire Coffee, an OCS operator based in Wichita, KS since 2007.

After attending his first NAMA Show in late 2007, Jeff was encouraged to become more involved in the association. With a goal of meeting as many operators as he could and developing relationships with a number of mentors, he determined that this was definitely the right trade association for him. Through the years, Jeff has participated on a number of discussion panels, and was then recruited to moderate the NAMA OCS Operators Forum in 2013.

Jeff is also very active in the Wichita community having served on a number of boards and committees; The Wichita Sports Commission, The Tallgrass Film Fest, The PrairieFire Marathon Operations Committee, and in 2017 was named the General Chair of the Wichita River Festival, an annual festival drawing more than 450,000 attendees over 9 days.

He is also a NAMA Certified Coffee Specialist, the moderator of The Essence of Coffee module #4 and currently serves as the current Chair of the NAMA Coffee Service Committee, is a member of the NAMA Trade Show Advisory Committee and the NAMA Foundation Board of Trustees.

Jeff was named the NAMA OCS Operator of the Year in 2013 and was inducted into the NAMA Hall of Fame in November 2016.