TERA SIMON
Tera Simon is the Senior Vice President of Value Design & Realization at Blue Acorn iCi, a Digital Experience Consultancy and Infosys company. She leads strategy and execution efforts to ensure digital transformation initiatives deliver measurable business outcomes. With over 20 years of experience across delivery, operations, and client success, Tera helps enterprise organizations create scalable frameworks that drive predictability and long-term value.
She specializes in value realization, pre-sales strategy, KPI development, and consultative selling—connecting business goals with technical execution. Her deep expertise in Adobe Experience Cloud, including Adobe Experience Platform and Adobe Commerce, enables organizations to unlock data-driven insights, streamline personalization strategies, and accelerate outcome-based delivery.
A frequent speaker on digital transformation, agile leadership, and value-based delivery, Tera is known for fostering collaboration, transparency, and a sharp focus on real-world impact.