Beyond OCS and Micro Markets: Aligning Your Hot Dispensed Beverage Services with Consumer Needs in 2025-2026
Wednesday, May 7 • 8:00am – 8:50am
Session Overview
This session will use key insights and trends to uncover what consumers and B2C operators are looking for to increase their sales and coffee programs. Data will be provided from a number of resources on operators and consumers including current and forecasted trend reports by Datassential, NACS, Allegra World Coffee Portal, and the National Coffee Association.
Key Takeaways
Upon completion, participants will be able to…
- Arm themselves with key trends and insights in their respective channels.
- Use these trends and insights to increase sales and/or consumption.
- Learn to study their own demographic and what the specific needs are to start building their own insights.
Who Should Attend?
Relevant Position: Director of Operations, Salespeople, Marketing Professionals, Purchasing Managers
Relevant Channels of Business: Micro Markets, Office Coffee Services
Operation Size: Growing
Experience Level: New and Experienced