Beyond Transactions: Building Brand Loyalty

Thursday, May 8 • 9:30am – 10:20am

Session Overview

Brand loyalty isn’t just about repeat purchases — it’s about creating customers who actively choose you over competitors. This session breaks down factors that drive brand loyalty and details the core elements of an effective loyalty strategy. Keep your customers engaged and coming back.

Key Takeaways

Upon completion, participants will be able to…

• • Identify the key drivers of customer loyalty.
  • Design or refine a loyalty program that strengthens customer retention.
  • Assess whether their current approach fosters genuine brand commitment or just short-term engagement.

Who Should Attend?

Relevant Position: Marketing Professionals
Relevant Channels of Business: All Channels
Operation Size: Small and Growing
Experience Level: New

Format

Focused Briefing