C-store Recon: Convenience Growth Through Consumer Mission Trips and Experiences

Thursday, May 8 • 9:30am – 10:20am

Session Overview

The definitions of retail and convenience continue to evolve. New consumer shopping habits are creating new reference points and dramatically shifting expectations. Surprisingly, the C-Store category remains a relative sea of sameness with few disruptors. Take this chance to leverage information from a study on your C-Store competition. Unpack the dynamics of modern consumer shopping, and explore a core set of consumer “mission types” for why, when, and how someone shops a C-Store. Then, learn how to build a strategic framework for connecting with consumers and adapting service, product, and experience based upon the mission type in that moment. Additionally, this session will explore the desired future state of convenience from the perspective of consumers.

Key Takeaways

Upon completion, participants will be able to…

• • Know how C-stores use their data.
  • Know how C-stores are using growing technologies like AI.
  • Promote innovation driven by C-stories and grocery stores.
  • Revisit innovation within convenience services through this lens.

Who Should Attend?

Relevant Position: Directors of Operations, Leadership, Marketing Professionals
Relevant Channels of Business: Vending, Micro Markets, Office Coffee Services, Pantry Services
Operation Size: Small, Growing, and Large
Experience Level: Experienced

Format

Focused Briefing and Case Study