Illuminating Retail Success: Leveraging Environmental Factors to Transform In-Store Experiences
Thursday, May 8 • 8:30am – 9:20am
Session Overview
This session will explore the profound impact that environmental factors have on shopper behavior and retail success. With a focus on the critical “”moment of truth”” at the shelf edge, where purchase decisions are made, this presentation will provide a deep dive into how strategic design and sensory elements can enhance the in-store experience, drive sales, and meet the evolving expectations of modern shoppers, especially Gen Z. This session will examine both the positive and negative effects of environmental elements on consumer behavior, supported by recent research and industry trends. The session will conclude with actionable best practices that retailers can implement to optimize their micro-market environments.
Key Takeaways
Upon completion, participants will be able to…
- Gain an understanding of the psychological and environmental factors that influence consumer buying behavior in retail settings.
- Learn how the shelf edge can be strategically used to enhance the shopper experience and increase sales.
- Discover how to apply industry insights and best practices to create a more engaging and effective retail environment.
Who Should Attend?
Relevant Position: Directors of Operations, Marketing Professionals
Relevant Channels of Business: Vending, Micro Markets
Operation Size: Small, Growing, Large
Experience Level: New and Experienced
Format
Focused Briefing