Stealing Fire: Lessons and Inspiration from America’s Greatest Brand Entrepreneurs
Thursday, May 8 • 8:30am – 9:20am
Session Overview
One of the stars and lead storytellers of History Channel’s hit shows “The Food That Built America” and “The Mega Brands that Built America”, Jason regales untold stories from America’s most successful brands, bringing together lessons from the entrepreneurs who built them. It is a showcase of captivating and successful lessons and concepts that can be brought to the front line of NAMA’s membership as well as its C-Suite members.
Key Takeaways
Upon completion, participants will be able to…
- See that the role of small operators is to embrace their roles as modern entrepreneurs, bringing their own front-line ideas and innovations to the table.
- Take ownership over the brands they sell, realizing that each one has a story to tell, and that storytelling is a powerful sales tool.
- Take active measure of the employees they oversee and strengthen their outreach to take more inspiration from a bottom-up innovation approach.
Who Should Attend?
Relevant Position: Salespeople, Leadership
Relevant Channels of Business: Vending, Micro Markets, Office Coffee Services, Pantry Services
Operation Size: Small and Growing
Experience Level: New and Experienced
Format
Briefing and Case Studies