Trends Driving Energy Drink Purchasing

Wednesday, May 7 • 5:45pm – 6:00pm

Session Overview

Energy drinks continue to command attention across convenience services, with performance and demand shaped by evolving consumer behaviors. This session breaks down the factors influencing purchasing in this category: what’s driving choices, what’s resonating with buyers, and how that translates into product selection.

Key Takeaways

Upon completion, participants will be able to…

• Understand drivers of consumer purchasing in the energy category
• Build an energy portfolio to meet consumer demand.
• Make purchasing decisions based on this product category performance history.

Who Should Attend?

Relevant Position: Purchasing Managers, Salespeople
Relevant Channels of Business: Vending, Micro Markets
Operation Size: Small, Growing, Large
Experience Level: New, Experienced

Format

Focused Briefing

 

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