Your Cup Runneth Over: Elegant Tasting Techniques for Coffee Salespeople

Thursday, May 11 • 9:00am – 9:50am

Learn how to do better tasting sessions in order to seal the deal with new clients and upsell existing clients. Learning points will be demonstrated with a live tasting.

  • Enhance presentation of your company during a sale.
  • Capture the atmosphere of a tasting.
  • Understand differences between tasting vs cupping.