APRIL CATHCART
April Cathcart is the Director of Unattended Retail at Mars Wrigley, where she leads strategy and execution for the U.S. market across vending machines, micro markets, and emerging business models and technologies. With deep expertise in driving sales performance, April oversees a broad set of responsibilities, including delivering volume targets, managing trade spend, P&L oversight, and leading both short- and long-term strategic planning. She is known for her ability to build strong customer and industry relationships, foster cross-functional collaboration, and guide high-performing teams with an engaging leadership style.
April’s work extends beyond traditional retail channels. She and her team spearhead some of Mars Wrigley’s most interactive and consumer-forward initiatives, including the flagship Skittles Remix program, the development of the M&M’S Remix program, and the execution of Mars’ first co-branded autonomous retail stores powered by Zippin and Amazon Just Walk Out technology. Passionate about innovation and consumer experience, April plays a pivotal role in helping Mars Wrigley stay at the forefront of unattended retail, blending technology with beloved brands to create engaging, future-ready solutions. Her leadership continues to shape how Mars connects with consumers in both new and established retail environments.