Bill Meierling is a creative and innovative strategist entrusted by high profile leaders and organizations to direct advocacy campaigns, lead message development and build brands while driving transformational change and delivering global business results. He has led public affairs, political and marketing campaigns at every level—U.S. local, state and federal, and internationally on four continents.

At NAMA, Bill leads federal and state government affairs, communications and marketing to grow the U.S. convenience services industry and help nearly 160,000 vending, micro market, office coffee and pantry professionals bring convenience to life.

Previously, Bill led strategic communications and marketing for the International Franchise Association and public affairs for the American Legislative Exchange Council, the nation’s largest voluntary membership organization of state legislators.
Prior to his work in public policy, Bill spent nearly a decade managing multicultural community relations and international expansion strategies for United Way Worldwide and Edelman Public Relations clients.

From 2010 – 2016, Bill taught issue and crisis management, multicultural communication and state government affairs at the George Washington University Graduate School of Political Management. An avid writer, Bill’s work has been published in The Wall Street Journal, Washington Post, The Chicago Tribune, and The Hill, among other leading outlets.