With more than 25 years’ experience in the Telecom, IOT, Retail, Media & IT sectors. Ricardo has established a track-record of deals and experience in senior positions where he has been involved in the leading roles from marketing, sales, program management, engaging with carriers and enterprises companies in several IT/Telecom infrastructure and digital transformation retail projects across Asia Pacific, India, Latin America, US/Canada and Middle East/Africa.

Frictionless shopping means consumers are in control. As the concept has evolved, along with technology, consumers now expect to have this experience via their smartphones. Ricardo is head of frictionless retail solutions, providing our customers with a disruptive go to market strategy to enhance sales and creates positive impact for consumer experience.