Brew This, Not That: Tips For Contextualizing Your Coffee Portfolio

Understanding the user expectations and experience are the foundation on which a proper coffee portfolio is built.

Build your knowledge of the customers in which you plan to serve. (Data insights, trends, preferences, barriers to entry, etc)
Optimize your offerings. Keeping in mind user experience and preferences, identify gaps and superfluous products/product lines to eliminate.
Complete the Experience. Provide all the necessary items to truly make the customer experience.

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