Category Management Considerations: Translating Consumer Trends into Smarter Merchandising
Wednesday, May 7 • 9:00am – 9:50am
Session Overview
This session will explore how evolving consumer behaviors and preferences are shaping the future of product assortment and merchandising strategy. Attendees will gain a deeper understanding of the latest consumer trends, including snacking habits, shifting purchase drivers, and demand for innovation in both core and emerging categories.
This session will break down the importance of using a balanced mix of qualitative and quantitative data—from sales velocity and POS analytics to drive more informed decisions around product placement and assortment prioritization.
Key Takeaways
Upon completion, participants will be able to…
- Daypart considerations and how consumer needs shift throughout the day
- Leveraging space-to-sales ratios to optimize planograms for maximum product velocity
- Identifying category trends and aligning with best-sellers and high-potential SKUs
- Practical frameworks for translating insights into actionable merchandising strategies
Who Should Attend?
Relevant Position: Purchasing Managers, Directors of Operations
Relevant Channels of Business: Micro Markets
Operation Size: Small, Growing, Large
Experience Level: New and Experienced
Format
Focused Briefing
Sponsored by
