Cooler Connections: Building Consumer Bonds Through Cold Coffee
Thursday, May 8 • 9:30am – 10:20am
Session Overview
This session explores how operators can use cold coffee offerings to go beyond the traditional B2B mindset and build a connection with the people actually drinking the coffee. Join to understand what drives engagement and loyalty in the cold coffee space, and how operators can build more valuable, consumer-centric programs. Subject matter experts will discuss what’s working, what to watch for, and how to align your offerings to the expectations of today’s cold coffee drinkers.
Key Takeaways
By the end of this session, participants will be able to…
- Understand the difference between serving a client and connecting with a consumer.
- Learn what drives consumer choices in cold coffee and how operators can respond.
- Open gateways for stronger consumer engagement.
Who Should Attend?
Relevant Position: Marketing Professionals, Salespeople
Relevant Channels of Business: Micro Markets, Office Coffee Services, Pantry Services
Operation Size: Small, Growing, Large
Experience Level: New, Experienced
Format
Panel Discussion