Creating Strong Brands: Tips, Tricks & Strategies

Tuesday, May 7 • 11:00am – 11:50am

Digital marketing might seem easier than ever. Social media, review sites, and other tools can help find customers and grow a business in a matter of a few weeks. Creating a solid marketing strategy depends on strong brands. As more companies move online increasing the noise in already crowded channels, protecting your brand is more important than ever. Services businesses face additional challenges as well. Taking specific examples from real-world client experiences, this discussion will examine how companies can create strong brands, how to act strategically in various contexts, and the lessons that can be learned from prior successes.

• Understand what makes a strong brand in the marketplace.
• Build a strong brand through strategic decisions about use and policing.
• Understand how a strong brand is one that consumers trust.