Driving Better Profit With Better for You

Wednesday, May 8 • 9:30am – 10:20am

This session will cover the dynamic world of better for you consumer preferences and lifestyle shifts, exploring the evolving landscape of choices. The name of the game is change affecting choice: Changes in consumer types interested in better for you products, changes in their lifestyles, and changes in what’s expected in a better for you product affect how your operation can reach these consumers in the locations you serve.

• Distinguish health-conscious consumers among your existing audience.
• Know locations frequented by this audience.
• Increase wallet share among this audience by incorporating better for you products as add-ons to existing product categories.

Sponsored by