MAY 5 • 9:00am – 10:30am
Featured Keynote
WILL GUIDARA
Restaurateur, Eleven Madison Park
The #1 Restaurant in the World
The New York Times Bestselling Author
Unreasonable Hospitality
Will Guidara is the author of the The New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World.
He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the The Wall Street Journal Innovator Award. His latest book, Unreasonable Hospitality: The Field Guide released in April 2026.
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