GENERAL SESSION

EMPOWER YOUR BUSINESS AT THE NAMA SHOW

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Will Guidara - Headshot MODIFIED3

MAY 5 • 9:00am – 10:30am

Featured Keynote

WILL GUIDARA

Restaurateur, Eleven Madison Park
The #1 Restaurant in the World

The New York Times Bestselling Author
Unreasonable Hospitality

Will Guidara is the author of the The New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World.

He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the The Wall Street Journal Innovator Award. His latest book, Unreasonable Hospitality: The Field Guide released in April 2026.

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