JASON LIEBIG

Jason Liebig is a current star and lead storyteller for History Channel’s hit television series, “The Food That Built America” and “The Mega-Brands That Built America.”

With career origins in marketing and story creation for DC Comics’ Superman/Batman and Marvel Comics’ X-Men respectively, his early lens into consumer fandom served him as he built his reputation and established his status as a unique voice in the realms of CPG brand history and innovation.

Having consulted on ideation, innovation and design for brands such as Oreo and Skittles, he notably oversaw Big League Chew’s successful first female mascot rollout, and more recently brought his singular continuity of innovation knowledge to Ferrara’s Nerds brand, which has seen unprecedented success since 2021, growing from $50 million to a $500 million brand today.

Behind the scenes, he has drawn from his unusual archive and collection of vintage consumer brand packaging of over 100,000 pieces to consult for hit period television shows including Mad Men, Stranger Things, Young Sheldon, and The Goldbergs. It is this work that earned him the nickname “The Indiana Jones of Snacks”.

As a business speaker, he has a reputation for using his passionate storytelling and knowledge of brand history along with his innovation and consumer insight to provide inspirational and entertaining tales that offer not only applicable lessons but also promise to change the way his audience approaches the challenges and opportunities they’re facing.

At heart, Jason considers himself a dreamer who has successfully achieved so many of his own aspirations and wants to offer encouragement and tools for those looking to achieve their own.