Jennifer “JB” Bulcao is the Executive Director of the Foundation of the National Automatic Merchandising Association, the only charitable organization (501©3) solely dedicated to strengthening and advancing the convenience services industry. Bulcao’s current focus at the NAMA Foundation is to provide industry members with advocacy tools to make their voices heard and educate policymakers at every level, in addition to conducting research that empowers businesses to make informed decisions and inspires industry innovation by delivering critical data on workplace, consumer and technology trends.

Additionally, Bulcao has served for three years as NAMA’s Board and Governance Liaison. In this capacity, she works closely with NAMA’s President & CEO on designing and executing the activities of the association’s leadership bodies. Bulcao finds this position extremely rewarding, as she works closely with the convenience services’ top leaders on strategic planning for the continued growth of the industry. She has over 15 years of experience in fundraising, executive office management, and governance meeting design.
Bulcao won the prestigious 2019 Eureka Award for Excellence and Innovation, presented by the American Society of Administrative Professionals. In 2023, she was honored as a 40 Under 40 Award winner by Automatic Merchandiser.