Additional Preconference tours will be added as they are finalized.
AT&T Headquarters
MONDAY, MAY 6 • 1:00PM – 3:30PM
Additional Registration Required
$149 Members
$199 Non-Members
Embark on an exclusive journey through the cutting-edge AT&T headquarters. Immerse yourself in the dynamic atmosphere as you witness firsthand how the company has redefined its office space into a destination for its employees. Guest speakers will unravel their strategic thinking behind this, revealing the key factors that have not only retained but engaged their expansive workforce. Also, stay at the forefront of connectivity advancements and uncover their potential impact on convenience services operators.
- Witness the atmosphere and amenities used by AT&T to attract and keep hundreds of employees at the office, and understand the operator’s role in this.
- Understand the current role of connectivity (including 5G) in retail innovation, including examples that can inspire operators.
- Prepare your business by knowing the effect of 5G on cybersecurity.
The AT&T Headquarters is within walking distance of the convention center.
AT&T Stadium
MONDAY, MAY 6 • 1:00PM – 3:30PM
Additional Registration Required
$149 Members
$199 Non-Members
Get ready for an electrifying journey through the heart of America's Team! The Dallas Cowboys, revered as one of the most passionately supported franchises in NFL history, invite you to unlock the secrets behind their unparalleled fan engagement. Join us for an exclusive behind-the-scenes tour of the iconic AT&T Stadium, where marketing pioneers will dive deep into the innovative strategies that have propelled the Cowboys to the summit of fan loyalty. Creative operators will learn consumer engagement techniques they can reflect in their own business. This tour will focus on applications in public/semi-public areas.
- Build and engage a dedicated following of consumers.
- Increase client retention.
Registration includes bus transportation from the convention center. The bus will depart at 12:30pm.
The Star
MONDAY, MAY 6 • 1:00PM – 3:30PM
Additional Registration Required
$149 Members
$199 Non-Members
Embark on a thrilling exploration of The Star, the epicenter of the Dallas Cowboys' fan engagement mastery! Join us for an immersive tour where we'll uncover the secrets behind the Cowboys' unparalleled connection with their devoted followers, that has transformed mere spectators into passionate advocates. From groundbreaking fan engagement techniques to out-of-the-box consumer interactions, prepare to be inspired by the innovative playbook of America's Team. Creative operators will learn consumer engagement techniques they can reflect in their own business. This tour will focus on applications in the workplace.
- Build and engage a dedicated following of consumers.
- Increase client retention.
Registration includes bus transportation from the convention center. The bus will depart at 12:30pm.