Preconference Tours

Additional Preconference tours will be added as they are finalized.

AT&T Headquarters

MONDAY, MAY 6 • 1:00PM – 3:30PM

Additional Registration Required
$149 Members
$199 Non-Members

Embark on an exclusive journey through the cutting-edge AT&T headquarters. Immerse yourself in the dynamic atmosphere as you witness firsthand how the company has redefined its office space into a destination for its employees. Guest speakers will unravel their strategic thinking behind this, revealing the key factors that have not only retained but engaged their expansive workforce. Participants will also gain knowledge to stay at the forefront of connectivity advancements and uncover their potential impact on convenience services operators.

  • Experience the atmosphere and amenities used by AT&T to attract and keep hundreds of employees at the office, and understand the operator’s role in this.
  • Understand the current role of connectivity (including 5G) in retail innovation, including examples that can inspire operators.
  • Prepare your business by knowing the effect of 5G on cybersecurity.

The AT&T Headquarters is within walking distance of the convention center.

AT&T Stadium

MONDAY, MAY 6 • 1:00PM – 3:30PM

Additional Registration Required
$149 Members
$199 Non-Members

The Dallas Cowboys have retained an enthusiastic following among fans, even by NFL team standards. Marketing experts are welcome to join a tour of AT&T Stadium and take a deep dive into the Dallas Cowboys fan engagement strategies. Creative operators will learn consumer engagement techniques they can reflect in their own business.

  • Build and engage a dedicated following of consumers.
  • Increase client retention.

Registration includes bus transportation from the convention center. The bus will depart at 12:30pm.

The Star

MONDAY, MAY 6 • 1:00PM – 3:30PM

Additional Registration Required
$149 Members
$199 Non-Members

The Dallas Cowboys have retained an enthusiastic following among fans, even by NFL team standards. Marketing experts are welcome to join a tour of The Star, the 91-acre campus of the Dallas Cowboys World Headquarters, and take a deep dive into the Dallas Cowboys fan engagement strategies. Creative operators will learn consumer engagement techniques they can reflect in their own business. This tour will focus on applications in the workplace.

  • Build and engage a dedicated following of consumers.
  • Increase client retention.

Registration includes bus transportation from the convention center. The bus will depart at 12:30pm.