Monetizing Digital: The Next Edge for Convenience Retailers

Wednesday, May 8 • 8:30am – 9:20am

It can sometimes be hard to differentiate yourself in the eyes of the clients. Operators all use POS devices,
may sell similar products, and try to offer a level of service to satisfy client needs. So, what are some ways you can really stand out? How about through using digital mediums to attract consumers, engage with them, and ultimately get more sales. This session will explore how to make an impact on your revenue
by embracing digital opportunities.

• Evaluate different ways of digital engagement and how they might impact sales.
• Decide on strategies for how and where to implement digital advertising and promotions.
• Overcome the ‘that’s too technical for me’ hesitation that results in inaction.

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