NICOLE LEINBACH HOFFMAN
Nicole Leinbach Hoffman is the Founder of RetailMinded.com, a well-respected industry resource for merchants and vendors alike founded in 2007, as well as STIMULATE – the nation’s only sexual wellness trade show and conference.
With a core concentration on independent retailers, small businesses, community, and how the various touchpoints of commerce influence modern merchants, Hoffman is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes, Entreprenuer.com and countless B2B publications. Additionally, Hoffman has supported American Express’s Small Business Saturday as a Spokesperson and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill.
In 2022, Hoffman was recognized as one of Women Wear Daily’s “25 Most Inspiring Women in Retail” and has been on the list of the world’s most influential retail leaders from Rethink Retail since 2015. In 2023, Hoffman was recognized by American Eagle on a billboard in retail for being a Global Change Maker with her work in retail.
She’s a mom of 4, 3 dogs and also a Professor at Columbia College where she teaches Retail Marketing. Hoffman proudly describes herself as a “retail geek”.