Category Management: Core Concepts
Tuesday, May 7 • 11:00am – 11:50am
Join this session to refine your management of product categories within your unattended retail environment. This session will analyze consumer behavior, market trends, and sales data to optimize the assortment, placement, and promotion of product types. This session will include in-depth trend coverage in snacking and confectionery product categories. Maximize the overall performance and profitability of your product categories by aligning them with your consumers.
- Balance placement and representation of product categories in your market.
- Maximize sales through mastery of flow, adjacency, organization, and blocking principles.
- Adjust your approach according to location type.