Aslak de Silva is an experienced business leader, keynote speaker, and Forbes contributor with an impressive track record in sales, marketing, and leadership development. He currently serves as the CEO of Selfly Store, an innovative tech-oriented vending machine manufacturer operating in 21 countries across Europe. In 2023, Selfly Store was named among the “50 Most Innovative Companies” by CEO Views.

His previous roles include CEO of the Nordic Business Forum and board member of various
organizations such as Differo and Oslo Business Forum. Nordic Business Forum is known for attracting world-class speakers like Barack Obama and George Clooney. Aslak has also led international sales and marketing teams at Naava, a Finnish producer of air-purifying green walls.

As a Forbes contributor, Aslak lends his expertise to advance discussions about the vending industry’s future. He has been recognized by Chief’s Digest as one of the “10 Best CEOs to Watch in 2023,” a testament to his innovative leadership. Beyond his professional accomplishments, Aslak embodies dedication and persistence, evident in his achievement as a world champion in Han Moo Do martial arts.

Aslak recieved the Influencer of the Year award at Self-Service Innovation Summit in Miami in 2023. Under his leadership Selfly Store has reveived numerous awards, including Best New Product & Best New Machine Innovation at the Vendies Awards (London), European Technology Award (Paris), “Best Use of Vending” in our Automation & Self-Service Awards.