The Star Preconference Tour

Monday, May 6 • 1:00pm – 3:30pm

Embark on a thrilling exploration of The Star, the epicenter of the Dallas Cowboys’ fan engagement mastery! Join us for an immersive tour where we’ll uncover the secrets behind the Cowboys’ unparalleled connection with their devoted followers, that has transformed mere spectators into passionate advocates. From groundbreaking fan engagement techniques to out-of-the-box consumer interactions, prepare to be inspired by the innovative playbook of America’s Team. Creative operators will learn consumer engagement techniques they can reflect in their own business. This tour will focus on applications in the workplace.

• Build and engage a dedicated following of consumers.
• Increase client retention.

Additional Registration Required
$149 Members
$199 Non-Members

Reserve your spot when you register for The NAMA Show! Click here to register. If you’re already registered for The NAMA Show sign into the Registration Resource Center to add this tour to your registration.