Self-Service Convenience Where People Live, Work and Play
Imagination Way
The Industry Innovation Showcase
A show within a show! Dive into the technological advancements happening in convenience services. Imagination Way is a key destination for clients, consumers, operators and investors to gain firsthand insights into the future of our industry. NAMA curates industry innovators with this invite-only exhibition. Attendees receive an immersive experience, complete with live demonstrations of cutting-edge technology from around the world, and expert-led sessions from Imagination Way partners in the Imagination Way Theater.
IMAGINATION WAY THEATER
Take your learning further in expert-led sessions from Imagination Way partners, where you’ll dive into real strategies to transform and grow your business.
FUTURE AWAITS
LATEST ADVANCES
Discover cutting-edge technologies driving the future of convenience services—including advancements in AI, extended reality, robotics, facial recognition, grab-and-go, dining, foodservice, automation, autonomous stores, vending, machine learning, supply chain management and data analytics.
EXPERIENCE WHAT'S NEW
Imagination Way partners are debuting at The NAMA Show with products and services that are new to market and haven’t been featured in Imagination Way or the Expo Hall before.
EXCITING & IMMERSIVE
Hands-on tech experiences that immerse you in the future—engaging, interactive and designed to spark your imagination about what’s possible.
2026 Participating Companies
2025 Participating Companies
Themed Prototype Experiences
Real-life scenarios are replicated inside Imagination Way to help demonstrate how cutting-edge products and equipment are meeting — and exceeding — growing consumer demand for self-service convenience experiences.
Explore smart, tech-forward solutions designed to meet the dynamic needs of campus life with 24/7 access and diverse service capabilities.
COLLEGE & UNIVERSITY
Immerse yourself in curated offerings for high-density living, featuring automated dining and delivery experiences for residents and guests on the go.
HOTEL & LARGE RESIDENTIAL
Experience future-ready workplace models that combine wellness, convenience and innovation to enhance employee engagement and productivity.
WORKPLACE MULTI-USE
Step into a showcase of next-gen kiosks, from compact and creative designs to immersive digital experiences, redefining the command center of self-service.
KIOSK ALLEY
See how self-service is taking flight with tech-driven solutions for airports and travel plazas that prioritize speed, flexibility and revenue generation.
AIRPORT & TRAVEL
Discover cost-effective, high-impact unattended retail setups tailored for industrial environments—where convenience meets efficiency and SNAP-ready products and payment options are front and center.
MANUFACTURING WORKPLACE
Join Imagination Way
If your company is interested in joining this interactive gallery, click here to email us and learn more.